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➢Part 2 –Segment(s) (about 1-2 pages)Provide  the characteristics of one  segmen

➢Part 2 –Segment(s) (about 1-2 pages)Provide  the characteristics of one  segment  which is your focus in this new entry  market –which group of customers   will   you   target?   You   need   to   introduce   the   segment   giving   demographic,   behavioral, psychographic,and geographical features; communication…

Case 2: Marriott  (10 points) Read the articles found in the following links and

Case 2: Marriott  (10 points) Read the articles found in the following links and respond appropriately. https://qz.com/890383/marriott-is-spying-on-its-guests-and-sometimes-sending-them-champagne/ (Links to an external site.) https://www.cnbc.com/2016/08/02/why-marriott-looks-at-what-you-post-on-social-media-from-your-room.html (Links to an external site.) 1. Explain how geofencing works with specific reference to M Live. 2. Provide details…

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